Digital Communication Manager of the World Dance Competition, she coordinates strategy, content and online channels to ensure clear, consistent and well-structured communication throughout the year.
She works closely with the artistic and organizational teams to enhance the event’s identity and support schools, dancers and partners at every stage of the WDC journey.
Michela is responsible for the digital communication strategy of the World Dance Competition, coordinating content, channels and information flows to present the event in a clear, consistent and contemporary way.
With a background in marketing and communication and several years of experience in brand and event design, she oversees the entire WDC digital ecosystem: from the website to social media, from newsletters to official informational materials. She works closely with the artistic direction, the organizational team and production.
Her role is to translate the complexity of a large international event into accessible, well-structured and recognizable communication, ensuring coherence between identity, content and audience, and guiding schools, dancers and partners throughout the entire World Dance Competition journey.